Engage All Senses: How to Write Irresistible Product Descriptions
In this blog, we will discuss why creating a sensory experience of a product is important in a product description and ways to incorporate this approach.
Why Creating a Sensory Experience of a Product Is Important
People can't physically touch your product through their screens. Hence, it is important that your words do the work. Creating visual imagery for the reader helps them to experience the product in their mind that appeals to their senses of touch, sight, sound, smell, and even taste (if that is the important selling point of your product category. This won't necessarily result in more purchases, but it will give you an edge over your competitors and add to your brownie points for being considerate of your consumer needs.
How to Create a Sensory Experience of a Product
To write an impactful product description, creating a tactile experience for the consumer is possible by using strong descriptive words. The more senses you can engage, the more immersive the description becomes. When you focus on this aspect, you're not just listing features but selling the feeling and the product benefits. You're building customer experience as they imagine themselves using and enjoying the product. This emotional connection is what truly drives interest and makes them want to buy. It's about translating the physical qualities into a desired experience, making your product description not just informative but irresistible.
Here’s How to Do It With Examples:
Instead of saying, 'The blanket is blue.', try saying, 'Our Castle Blue comforter covers your bed in a rich hue, reminiscent of twilight skies, bringing a sense of serene grandeur.'
Instead of saying, 'The sheets are white.', try saying, 'Slip into the crisp white percale sheets, designed to evoke the fresh elegance of a luxury hotel.'
Instead of saying, 'The sheets are soft.', try saying, 'Experience the buttery-smooth glide of Tencel Lyocell sheets as you drift into slumber.'
Instead of saying, 'The duvet is quiet.', try saying, 'Our premium duvet insert offers whisper-soft comfort, ensuring your sleep remains undisturbed by crinkling or rustling.'
Instead of saying, 'It smells good.', try saying, 'Infuse your sanctuary with a calming lavender linen spray.'
Final Words
As online businesses have grown and thrived, many of us are shopping through the Internet for services or products rather than physically walking the aisle, reading the contents of the products, and checking out our carts. Since online sales don't involve a salesman to assist your customers when they need it or without them being able to physically see and test products, we need to invest in writing effective product descriptions.
We hope this guide on how to incorporate visual information in your product description will be helpful for your future work.
