How to Find the Right Keywords for Your Product Descriptions

SEO Blog

Aug 31

This guide provides a straightforward, step-by-step process for identifying the ideal keywords for your product descriptions.

The Foundation: What Makes a "Good" Keyword?

Before you can start your SEO keyword search query, you need to understand what keywords will be effective for your product page.

Relevance: It must accurately describe your product. Avoid using a term simply because it is popular, as it may be irrelevant if it doesn't fit your product idea.
User Search Intent: When it comes to product descriptions, focus on keywords with transactional intent, as these are used by individuals who are about to make a purchase.
Search Volume: This refers to the frequency with which a term is searched. Your goal shouldn't always be to find the high monthly search volume keyword. It is more important to strike a balance between popular terms and less competitive but equally relevant ones for your product.

Step-by-Step Keyword Research for Product Descriptions

Step 1: Start With the Basics

This forms the foundation of your search. Brainstorm the core keyword list that you would use to describe your product. If you are selling a down comforter, your seed or core keywords must be 'goose down comforter' or 'down feather comforter'.

Step 2: Think Like Your Customer

Ask yourself, what would someone who isn't an expert describe about your product? Come up with related terms and synonyms. For example, a customer might refer to a down comforter as a down duvet or luxury bedding.

Step 3: Leverage Free Tools

You don't need an expensive keyword research tool to find and analyze keyword opportunities. You can simply take advantage of the Google search engine to leverage your content strategy.

Google Autocomplete: Simply type your seed keyword into the Google search bar and see the keyword suggestions that appear, as they are real-time searches by users.
"People also ask" & "Related searches": Browse to Google's bottom search result section and note the popular related keywords, search trends, or user queries you may not have thought of.
Competitor Analysis: As part of your competitive research, check the product titles and descriptions of your top competitors for inspiration. This will help you with the language and keyword analysis and how they work on their content creation.

Step 4: Refine With Specificity (Long-Tail Keywords)

The next step in the search engine optimization of a product description is to get more specific. Simply take your core or seed keywords and combine them with attributes like material, color, size, or a benefit. This will generate long-tail keywords, which are less competitive and often used by customers with a strong intent to make a purchase. For instance, instead of using a down duvet or down comforter, use king size down comforter for hot sleepers or white color luxury bedding.

Putting It All Together: Integrate Keywords Naturally

Now that you have your list of keywords, here's how to use them effectively:

Keyword Placement Strategy: Use your top keywords in the product title. Try to naturally introduce the primary keyword in the first paragraph and use long-tails in bullet points for highlighting features and benefits.
Golden Rule: When you write, your primary focus should be to write for your customer and not the search engines. Write engaging and readable descriptions.

Conclusion

This simple process will help you move away from guesswork, towards a targeted reach and visibility. By following this SEO content optimization guidance, you can find the right set of keywords that will lead to improved organic traffic and sales of your products and online presence.

Amreen Godhrawala

As the Content Lead at Bedrock SEO, my journey is fueled by a profound passion for writing that has been with me since childhood. My accomplishments include winning prestigious blogging contests and being published in international poetry magazines, which highlight my love for the written word. I’ve been honored with awards like the Kulapati Best Student of the Year and have had the opportunity to collaborate with top brands such as ZEE and Godrej. My role at Bedrock has been a rewarding arena for growth, especially in mastering SEO techniques. I’m committed to continual learning, aiming to remain at the cutting edge of the digital content industry.