Your product page is more than just a few images and paragraphs that showcase your product. Many business owners wonder why potential customers aren’t converting. How does one boost conversion rates? What needs to be changed to get potential buyers to influence their purchasing decisions? This blog will help answer all of these questions.
What’s the Big Fuss About Product Page Optimization Anyway?
Product page optimization involves reviewing and enhancing the layout, content, and usability of a webpage specifically designed to sell a product. The best Shopify product pages know how to optimize various elements, including product and meta descriptions, adding high-quality images, pricing, customer reviews, and call-to-action (CTA) buttons to create an enhanced user experience for customers.
The most obvious reason to pay attention to Shopify product page optimization is to boost sales. High product page conversions always involve a healthy mix of factors such as target keywords, loading speed, image optimization, product page design, etc. – all of which we’ll get to in a second.
Number two, when you have a highly optimized product page, search engines recognize this and validate your business, increasing organic traffic and overall search engine ranking.
Lastly, a healthy product page sets the stage for customer trust and, thus, loyal customers. Why? The best Shopify product pages add value to the customer experience. Adding things like a product explanation video and detailed product descriptions enhances your Shopify store’s look and feel.
I’m Sold – How Do I Go about Optimizing My Product Page?
Call To Action (CTA)
Think of all the spontaneous purchases you’ve made over the years. How did you end up buying that physioball you never used? Was it a big discount? A flash sale? Or a pretty Add To Cart button? This is what high-converting product pages do best—they prompt, they polarize, and they almost force you to take some action. ‘Get a quote,’ ‘Sign Up,’ and ‘Get This Deal!’ are all CTAs in some way, shape, or form. At Bedrock SEO, our team of copywriters can seamlessly integrate CTAs into your descriptions to boost sales.
SEO-Friendly Product Titles and Descriptions
When creating content, focus on three things: word count, relevant keywords (via Search Engine Optimization), and grammar. Avoid keyword stuffing – create content that’s enjoyable to read. When prospective customers see a clear title that describes what they’re looking for on search engine results pages (SERPs), they are likelier to click on it. When writing your product pages, your main goal should be to give all the information they need to decide about buying your product and feel good about it.
Testimonials and Reviews
UGC, short for User-generated content, is when customers post product images and reviews on an online store’s website or social media. This helps create an authentic platform and sense of community, which, in turn, helps promote the brand.
Deals and Offers
Don’t just put discount deals on your website’s homepage—that’s a rookie mistake! Try featuring them on your product page as well. This way, you’ll get more eyeballs on your offers. With Bedrock SEO, we showcase your promotions at the right places to grab as much attention as possible.
Product and Lifestyle Photography
Product photos on e-commerce sites are crucial for customers to get a good look at the product and virtually feel it. These photos can also help spread your brand by showing customers an aspirational lifestyle that they can achieve with your products.
There are two types of photos to consider when improving your product pages. First, there’s product photography, which focuses only on the product and eliminates distractions. It zooms in on details like texture, stitching, and shine. Secondly, there’s lifestyle photography, which is a branding tool. It shows off your brand’s aesthetic, has pictures of your target customers, and offers styling tips. Lifestyle photos help customers imagine your products in their own life and spaces.
Product Variants
Customers use product variants to customize their products. These variants include different features, specifications, colors, sizes, and even monograms. Linking images to product variants helps customers see exactly what they’re buying and avoids confusion. For example, rather than just having a fancy name for the color of your product, also show a picture of how that color looks.
Product Recommendations
Product recommendations significantly increase your average order value (AOV) and promote upselling and cross-selling. For example, if a customer is browsing for a shirt from your website, suggesting a matching pair of jeans would be an excellent way to encourage more purchases and boost sales.
Trust Badges
If you want customers to trust your business, there are a few simple things you can do. Include trust badges, a link to your privacy policy, and provide certifications to support your claims. Doing this shows customers you’re a legitimate business with a safe checkout process. These little things can help you build trust with your customers and show them you’re the real deal.
Wrapping Up
Optimizing your Shopify product page is a crucial step for the success of your e-commerce business. Using the strategies discussed in this blog post, you can create a user-friendly and conversion-focused product page that attracts visitors and compels them to purchase. Incorporating customer reviews, implementing a clear and straightforward call-to-action, and utilizing SEO best practices will enhance your product page’s performance.
Choose Bedrock SEO to take your Shopify store to new heights. Our team of experts will boost your search engine ranking, increase organic traffic, and drive up your revenue, resulting in a first-page appearance on Google searches. With our monthly reports and client dashboards, you’ll gain valuable insights into campaign performance and areas for improvement. Our data-driven SEO strategies are customized to your needs, ensuring measurable results that will exceed your expectations.
